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  • Getting feedback on your writing – The ‘Big vs. Little’ Picture
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  • Using White Papers in other industries besides Tech
  • White Papers and Offline Marketing

After the white paper is complete, you often have a great sigh of relief. ‘Whew! I’m glad that’s over.’ is what you tell you yourself. However, completing the white paper is only the first step. You now need to get people to read it.

You have many options to generating traffic to your white paper through online methods – SEO, articles, press releases, networking sites, social bookmarking sites, etc. However, you can also drive traffic using offline traffic. In all your offline marketing, mention the white paper and list the URL.

Here are some ideas:

- Insert the white paper into all outdoor advertising and event marketing

- Mention the white paper in your on-hold telephone method or you after-hours message

- Create a special automated number that people can call to receive a hard copy version of the paper

- Put up flyers mentioning the paper

- Have specialized business cards printed up that showcase the benefit of the white paper

- List the white paper URL in any newspaper, magazine, or other print advertising that is done

By incorporating the white paper into your offline channel, you are carving out an entirely new vehicle for acquiring customers.

Here’s some reading for you for the next few weeks. From Mashable.com :

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