Mar
24
How to write an article for your marketing purposes
Filed Under article, content, writing | Leave a Comment
The prevailing mentality for beginning content producers is that it is hard writing articles.
Some don’t know where to start.Others think that there isn’t enough content to write about. They believe that at some point, you’ll run out of ideas or that you completely exhaust a topic. Rarely does that happen. Ironically, even if that were true, the benefits of article marketing completely outweigh this fear.
Article marketing helps in spreading the word about your market/company and can also provide some traffic to your site. As people read the article, those who want more information will visit to your site.
The same people who complain about running out of ideas are the same ones who don’t have a process. When you follow a system, you reduce your writing time and you also don’t hurt your brain as much. The folks who don’t know how to start can use this method also. Here’s my process.
Create a basic outline:
1. Introduction for article
2. Supporting Main Point A
3. Supporting Main Point B
4. Supporting Main Point C
5. Conclusion for article
When you consider it from this angle, suddenly things don’t seem so complicated.
Let’s consider the length of each section. If you simply write 60-70 words for each section, then you’ll quickly reach a article length with some substance. With each section at 60-70 words, you’ll reach a total article length of 300-350 words. Simply increasing each section to 100 words you’ll have a 500 word article in no time.
Yes, this is the same outline that your 3rd grade teacher taught you. I didn’t say it was new, I said it was the one I used.
It’s simple once you are reminded of it.
Mar
16
Press Releases and Search
Filed Under Uncategorized | Leave a Comment
Press Releases are a useful tool for announcing new products and services. They are also great content for search engines. Used properly, Press Releases can help you gain higher rankings and position for certain keywords.
In regards to search, there are 3 benefits for using Press Releases.
1) New content – The search engines are counting on new content to keep your website high in the rankings. New releases count as that, plus they offer great keyword rich information. Where else can you use your product/company multiple times without looking like you are intentionally targeting search rankings?
2) Backlinks – As your paper gets distributed and posted throughout the web, you’ll start to accumulate backlinks to your site. Backlinks are another large component of high rankings.
3) Sitemaps – If you create a separate section on your website for your Press Releases, Google will often include this link in the sitemap. Why is this important? Because it boosts your rankings. And, although this is my opinion, it looks more professional in the listings.
And, remember, if Google is crawling your site, you could put out a Press Release just for the search boost. Sometimes this is important if you have something that you want to announce, but it’s ‘borderline’ media material.
Mar
15
If you are in any of the technology markets, then you’re familiar with a White Paper. In high-tech, white papers have become a de facto standard for lead generation. But what if you aren’t in tech? Will a white paper work for you?
Absolutely.
A white paper describes some aspect of your business. It could be your service or your product, or it could describe a problem faced by your customers. Regardless of the content, it serves one purpose – to educate. A white paper is meant to help explain your business to a potential customer. (Hopefully, the prospect will convert into a customer.)
That’s why white papers became so popular in tech. The products and services in tech are fairly complex and need significant explanation. So marketers started writing white papers for prospects to read. Now everyone uses them.
Even if you aren’t in tech, you can still use a white paper. Why? Because all prospects need information. It’s part of the buying process. You don’t have to be an engineer to want to know more about a product or a company. Everyone wants more information, whether they are choosing a dentist, a florist, or a car repair shop. Usually, the company who provides the best information are the ones who get the new business.
For you, using a white paper can be another way to reach out and fill this need for information. It will help you convert a prospect to a customer.
