Apr
7
Following versus Leading
Filed Under Uncategorized
I’ve seen some companies put out white papers immediately after their competitors do. Sometimes, it’s like clockwork. And, most of the time, the content is similar.
Company A – Widget Creatablah
Competitor #1 – My widget paper with a slightly different, yet similar spin. (It’s better than the rest.)
Competitor #2 – No, no , my widget paper with yet another slightly different, yet oddly similar spin. (No, no, ours is better.)
Want to stay ahead of the curve? Ask your customers.
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