Mar
16
Press Releases and Search
Filed Under Uncategorized
Press Releases are a useful tool for announcing new products and services. They are also great content for search engines. Used properly, Press Releases can help you gain higher rankings and position for certain keywords.
In regards to search, there are 3 benefits for using Press Releases.
1) New content – The search engines are counting on new content to keep your website high in the rankings. New releases count as that, plus they offer great keyword rich information. Where else can you use your product/company multiple times without looking like you are intentionally targeting search rankings?
2) Backlinks – As your paper gets distributed and posted throughout the web, you’ll start to accumulate backlinks to your site. Backlinks are another large component of high rankings.
3) Sitemaps – If you create a separate section on your website for your Press Releases, Google will often include this link in the sitemap. Why is this important? Because it boosts your rankings. And, although this is my opinion, it looks more professional in the listings.
And, remember, if Google is crawling your site, you could put out a Press Release just for the search boost. Sometimes this is important if you have something that you want to announce, but it’s ‘borderline’ media material.
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