Discover Killer White Paper Tips
Why Use White Papers?
The most effective 'non-marketing' marketing tool
Create Authority
Establish Your Expertise and Authority
Lead Generation
Create a steady drip of new customers
Professional
Maintain your professional image
More Closed Sales
Get more deals, close more current deals
About Us
TheWhitePaperPlace.com is the premium website that gives you everything you need to be successful in B2B marketing strategy using white papers, case studies, reports, lead generation items, and lead magnets. You'll discover information on how to write better, how to write faster, how to have a bigger impact in your writer, how to choose the words to pre-sell your service, and how to get more customers into your marketing funnel. Everything you'll find here is focused on B2B marketing, growing your business and getting more customers and clients.
Our Services
You can get several levels of help from us, depending on your company and your needs. Our offering is focused on taking your own goals and converting them into white papers, case studies, reports, and lead magnets that will bring in the highest value for your business, service, and product.
Writing
We'll write the white paper for you. This includes an initial interview, review of your current marketing plans, assessment of your marketplace, and the actual writing of the paper itself. Details such as length and topic vary depending on your request and your goals.
Re-purposing
Amplify your sales by reusing your current content and putting into a white paper. Or you could take your white paper and turn them into other items, including blog posts, brochures, presentations, scripts, emails, or anything. We can work the content both ways. This allows you to use a single set of content pieces and amplify them to reach more customers, in different ways, in different learning styles, and in different media.
Content Strategy
This is a step up from copywriting. You figure out not just a single piece, like a white paper, but you design an entire strategy that takes into account the customers you want, channels you want to hit, media and distribution. Includes everything from idea generation to testing to distribution to timetables and scheduling. This is not using the eyes of a writer, but through the eyes of marketer.
Lead Generation
Sometimes a single white paper isn't enough. We offer a full campaign dedicated to pulling in new leads and customers. This ranges from simple email follow-up to full-on multi-step campaigns and marketing funnels. The lead generation campaign can integrate into your existing campaign or be independent from your current activities, giving you a media channel that you own and control
Responsive Design
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Read MoreHigh Quality
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Read MoreTons of Features
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Read MoreLatest News
Survey – Share Your Expertise
Do you consider yourself a helpful person? If you do, then share your expertise with us about white papers and content marketing. The survey is only 5 questions. It will take 3 minutes. The questions are all about white papers and marketing. Here’s what to do next. Click […]
Use Your Other Assets With The White Paper
A big measure of success is how much you get done in a work day, work week, and work year. It might be how many emails you answered or how many meetings you went to. The average office worker gets 121 emails a day, according to research. If you’re […]
Beat The Blank Page Blues
The Rolling Stones are one of the greatest bands in rock ‘n roll history. They formed in 1962. They’ve won dozens of awards, including Best Rock Album and a Lifetime Achievement Award. They’ve been on more tours after they turned 40 then most bands do in a lifetime. […]
How To Be Professional
“Too much marketing” That was the feedback from one of my clients. He was the CEO of a small tech startup. I had just turned in a first draft of a white paper he hired me to write. The topic was technical and full of stats. I don’t remember […]
How To Use White Papers That Sell
A white paper does two things. They are: 1. Educate the reader on your product 2. Push the buyer along the sales cycle The first one is self-explanatory. A white paper provides information to your customer about your product or your service. It does it in an informational way. […]