Articles
Survey – Share Your Expertise
Do you consider yourself a helpful person? If you do, then share your expertise with us about white papers and content marketing. The survey is only 5 questions. It will take 3 minutes. The questions are all about white papers and marketing. Here’s what to do next. Click […]
Use Your Other Assets With The White Paper
A big measure of success is how much you get done in a work day, work week, and work year. It might be how many emails you answered or how many meetings you went to. The average office worker gets 121 emails a day, according to research. If you’re […]
Beat The Blank Page Blues
The Rolling Stones are one of the greatest bands in rock ‘n roll history. They formed in 1962. They’ve won dozens of awards, including Best Rock Album and a Lifetime Achievement Award. They’ve been on more tours after they turned 40 then most bands do in a lifetime. […]
How To Be Professional
“Too much marketing” That was the feedback from one of my clients. He was the CEO of a small tech startup. I had just turned in a first draft of a white paper he hired me to write. The topic was technical and full of stats. I don’t remember […]
How To Use White Papers That Sell
A white paper does two things. They are: 1. Educate the reader on your product 2. Push the buyer along the sales cycle The first one is self-explanatory. A white paper provides information to your customer about your product or your service. It does it in an informational way. […]